Privacy Policy

Last updated: 2 June 2026

1. Introduction

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit our website, place an order, make a pre-order purchase, contact us or otherwise interact with our store.

We sell products to customers in the United Kingdom. We are committed to handling personal data lawfully, fairly and transparently in accordance with applicable data protection legislation, including the UK GDPR, the Data Protection Act 2018 and, where applicable to our establishment in Italy, the EU General Data Protection Regulation.

2. Who We Are

The data controller responsible for the personal data processed through this website is:

Luca Bellani
Via della Ziziola n. 14
Brescia, Italy

Email: storemagauk@libero.it
Telephone: +44 7577 352946
Tax Code: BLLLCU99H21B157T

Products sold through our website are dispatched to UK customers from our UK dispatch warehouse:

Unit 18, Creech Mills Industrial Estate
Creech St. Michael
Taunton, Somerset
England, TA3 5PX
United Kingdom

The UK dispatch warehouse address is an operational dispatch location only and is not the address of the data controller or our registered/head office address.

UK Representative:
Unit 18, Creech Mills Industrial Estate, Creech St. Michael, Taunton, Somerset, England, TA3 5PX

3. Personal Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data:

Identity and Contact Data

• full name;

• billing address;

• shipping address;

• email address;

• telephone number.

Order and Transaction Data

• products ordered or pre-ordered;

• order number;

• order status;

• delivery and tracking information;

• payment status;

• cancellation, return and refund information.

Payment Data

Payments are processed through the payment providers available at checkout. We do not receive or store your full payment card details ourselves.

We may receive limited payment-related information, such as confirmation that a payment has been completed, failed, refunded or cancelled.

Communications Data

• messages and enquiries sent to us;

• customer support communications;

• return, cancellation or delivery-related requests;

• photographs or documents supplied in connection with an order issue.

Technical and Website Usage Data

Where collected through our website platform or enabled website tools, this may include:

• IP address;

• browser type;

• device information;

• site activity;

• cookie identifiers;

• security and fraud-prevention information.

4. How We Collect Personal Data

We may collect personal data:

• directly from you when you place an order or pre-order;

• directly from you when you contact us;

• through our website checkout and customer account functionality, where enabled;

• from payment providers in connection with payment confirmation, fraud prevention or refunds;

• from delivery providers in connection with dispatch, delivery and tracking;

• automatically through necessary website technologies and cookies;

• through optional analytics or marketing technologies only where enabled and lawfully used.

Our website is operated using Wix, which provides website hosting, e-commerce and checkout-related infrastructure.

5. How We Use Your Personal Data and Our Lawful Bases

We use your personal data for the following purposes:

Processing Orders and Pre-Orders

We use your identity, contact, order and transaction data to:

• accept and manage your order;

• process pre-order purchases;

• arrange dispatch and delivery;

• provide delivery tracking;

• process cancellations, returns and refunds.

Lawful basis: Performance of a contract with you, or taking steps at your request before entering into a contract.

Payment Processing

We use relevant transaction and payment-status data to:

• process payments;

• confirm successful orders;

• issue refunds;

• assist with payment-related enquiries.

Lawful basis: Performance of a contract with you and our legitimate interests in operating a secure online store and preventing fraud.

Customer Support and Communications

We use your contact, order and communications data to:

• respond to enquiries;

• deal with delivery issues;

• handle product concerns, cancellations and returns;

• communicate important information about your order or pre-order.

Lawful basis: Performance of a contract with you and our legitimate interests in providing customer service and resolving customer issues.

Legal, Accounting and Business Records

We may use and retain relevant order, payment, refund and communication records to:

• comply with applicable tax, accounting and consumer protection obligations;

• respond to legal claims or regulatory requests;

• maintain accurate business records.

Lawful basis: Compliance with legal obligations and our legitimate interests in protecting and administering our business.

Website Operation and Security

We may process limited technical data to:

• operate the website;

• provide checkout functionality;

• maintain security;

• detect fraud, abuse or unauthorised activity;

• diagnose technical problems.

Lawful basis: Our legitimate interests in operating a secure and functional website, and where applicable compliance with legal obligations.

Optional Analytics or Marketing Technologies

If we activate analytics, advertising pixels or similar non-essential technologies, we will provide appropriate information and obtain consent where required before those technologies are used.

Lawful basis: Consent, where required.

6. Payments

Payments made through our website are processed using the payment methods available at checkout, including Wix Payments where enabled.

We do not store your full card details ourselves. Payment information is handled by the relevant payment provider and payment infrastructure used at checkout.

Wix Payments states that it complies with Payment Card Industry Data Security Standards (PCI DSS).

Payment providers may process your personal data in accordance with their own privacy notices and legal obligations.

7. How We Share Personal Data

We may share personal data only where reasonably necessary for the purposes described in this Privacy Policy.

Recipients may include:

• Wix, for website hosting, e-commerce functionality, checkout infrastructure and related technical services;

• Wix Payments and other payment providers enabled at checkout, for payment processing, refunds and fraud prevention;

• our UK dispatch warehouse and fulfilment operations, where necessary to prepare and dispatch your order;

• delivery and courier providers, where necessary to deliver your order and provide tracking;

• professional advisers, such as accountants, legal advisers or compliance consultants, where reasonably necessary;

• regulators, courts, law enforcement authorities or public bodies, where disclosure is required by law or necessary to protect legal rights.

We do not sell your personal data.

8. International Transfers of Personal Data

Our data controller is based in Italy and products are delivered to customers in the United Kingdom. Our website also uses service providers, including Wix and payment or delivery providers, which may process personal data in more than one country.

As a result, personal data may be processed or accessed outside the country in which you live.

Where applicable data protection law requires safeguards for an international transfer of personal data, we will take appropriate steps to ensure that the transfer is lawful and that suitable protections are in place. These may include an adequacy decision, approved contractual safeguards or another legally recognised transfer mechanism.

You may contact us using the details in this Privacy Policy if you would like further information about the safeguards relevant to your personal data.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

• processing and delivering orders;

• handling pre-orders, cancellations, returns and refunds;

• providing customer service;

• meeting legal, tax and accounting requirements;

• resolving disputes or enforcing our legal rights.

Order and transaction records may be retained for the period required by applicable legal, accounting and tax obligations.

Customer support communications will be retained only for as long as reasonably necessary to deal with the relevant enquiry, complaint, dispute or legal obligation.

Where personal data is no longer required, we will delete it or securely anonymise it where reasonably practicable.

10. Your Data Protection Rights

Subject to applicable law and any relevant legal limitations, you may have the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete personal data;

• request deletion of your personal data in certain circumstances;

• request restriction of processing in certain circumstances;

• object to processing based on legitimate interests;

• request portability of certain personal data you have provided to us;

• withdraw consent at any time where processing is based on consent;

• complain to a relevant data protection authority.

To exercise any of these rights, please contact us using the details set out in Section 15.

We may need to verify your identity before responding to a request.

11. Complaints

If you have concerns about how we handle your personal data, please contact us first so that we can try to resolve the issue.

As we offer products to customers in the United Kingdom, you may also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner’s Office (ICO)
Website: ico.org.uk

As the data controller is established in Italy, you may also have the right, where applicable, to contact the relevant Italian data protection authority:

Garante per la Protezione dei Dati Personali
Website: garanteprivacy.it

12. Cookies and Similar Technologies

Our website may use cookies and similar technologies that are necessary for website operation, security, basket functionality and checkout.

We may also use optional cookies or similar technologies for analytics, advertising or marketing purposes only where these tools are enabled and where appropriate consent has been obtained.

Non-essential cookies and similar technologies requiring consent will not be used before you have made your cookie choices, where required by applicable law.

Further information about the cookies and similar technologies used on our website should be provided in our Cookie Policy and through the cookie consent settings available on the website.

13. Marketing Communications

We will not send you electronic marketing communications unless we have a lawful basis to do so.

Where we rely on your consent for marketing, you may withdraw that consent at any time by contacting us or using any unsubscribe option provided in the communication.

Transactional communications about your order, payment, dispatch, tracking, cancellation, return or refund are not marketing communications and may still be sent where necessary to manage your purchase.

14. Security

We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, transmission method or electronic storage system can be guaranteed to be completely secure.

15. Contact Us

For questions about this Privacy Policy, your personal data or your data protection rights, please contact:

Luca Bellani
Via della Ziziola n. 14
Brescia, Italy

Email: storemagauk@libero.it
Telephone: +44 7577 352946

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers or legal requirements.

The latest version will be published on our website with the updated revision date.